(M.S) 2012 University of Florida, College of Health and Human Performance
(M.S) 2016 University of Florida, College of Journalism and Communications
(Ph.D.) 2016 University of Florida, College of Health and Human Performance
약력/경력
(현) 성균관대학교 스포츠과학대학 조교수
(전) Texas Tech University, College of Media and Communication 조교수
(현) 한국스포츠산업경영학회 이사
(현) Board Member: Korean American Association for Sport Management
(현) 한국스포츠산업경영학회 이사
(현) 한국스포츠미디어학회 이사
(현) Review Board Member: Journal of Global Sport Management
관심분야
Sport Communication
Well-Being
New Technology & Media Consumption
연구키워드
Media Consumption
Sport Communication
Fan Behavior
논문
Meaningful vs. Hedonic Consumption: The Effects of Elevation on Online Sharing and Information Searching Behaviors. Telematics and Informatics (2019, IF: 3.714)
Effects of Relative Size and Homogeneity of Sports Fan Community on Potential Fans’ Support Intentions. Journal of Sport Management (2019, IF: 2.167)
Personality Determinants of Luxury Services Consumption. International Journal of Contemporary Hospitality Management (2019, IF: 3.957)
Vitalizing Effect of Athlete-Drafting Task in Fantasy Sports: The Role of Competitive Goal Framing, Involvement, and Competitive Trait. European Sport Management Quarterly (2019, IF: 2.270)
The Impact of Hedonic and Meaningful Messages on Sport Consumers’ Responses to Athlete Foundations: A Focus on Fan Identification Level. Communication & Sport (2019, IF: 1.220)
Self-esteem Moderates the Influence of Self-presentation Style on Facebook Users’ Sense of Subjective Well-being. Computers in Human Behaviors (2018, IF: 4.306)
Influence of Team Identification, Game Outcome, and Game Process on Sport Consumers’ Happiness. Sport Management Review(2018, IF:2.138)
The Relative Effects of Game Outcome and Process on Fans’ Media Consumption Experiences. European Sport Management Quarterly (2017, IF:1.966)
Does Spectatorship Increase Happiness? The Energy Perspective. Journal of Sport Management (2017, IF:2.169)
A Hierarchical Approach for Predicting Sport Consumption Behavior: A Personality and Needs Perspective. Journal of Sport Management(2017, IF:2.169)
수상
Advertising Division's Top Faculty Papers (2nd place), 2013 Association for Education in Journalism and Mass Communication Conference
학술활동
Association Eduation in Journalsim and Mass Communicaiton Confence, North American Sport Management Conference, American Academy of Advertising, Sport Marketing Association Confernence등 30회 이상 발표